A Bit About Me
Life is full of surprises, isn't it?
I didn't really believe it until I had a career-defining injury, dropped out of my undergrad architecture degree, and binged through 13 Reasons Why all in the span of four months.
This was in 2017.
Fast forward four years - I spent a year in the US on a fully-funded scholarship to study Entrepreneurship, started and worked with multiple startups, met and fell in love with a Colombian girl 16,000+ kms away from me, and recently completed my BBA degree.
Dynamic Full-Stack Digital Marketer with four-plus years of experience in building and scaling brands and products online. Business undergrad and U.S.
Department of State scholar with a passion for sustainable business development through modern disruptors, including social media, websites, and
lately, web 3.0.
June 2017 - Present
Jan 2020 - Present
January 2020 - April 2020
TWYF (twyf.in) - Digital Marketer & Co-Founder - Chennai, India (remote)
Designed and launched the company's website and social media channels to cultivate brand awareness & drive website traffic
Serviced clients in India, Nigeria, Colombia, and the United States by identifying digital growth opportunities and developing initiatives for their regional market
Executed all digital marketing initiatives, including e-Commerce marketing strategy, web design, SEO and SEM, and social media content for clients
IYOPS (iyops.org) - Vice President & Founding Member - NY, USA (remote)
Previous roles: Program Director (Mar-Jul '20) Marketing Director (Jan-Jul '20)
Designed and manage the website and social media channels
Hired & supervise nine student interns and three volunteers (digital marketing, content writing, graphic design, project management)
Increased the Total Website Sessions by 229% (May '21 x May '20) as a result of introducing and operating as the Editor-in-Chief of the Blog & bi-weekly Newsletter
Grew the Blog Post Views by 636% (May '21 x Nov '20 - Launch) through Keyword Research, Headline Optimization, Indexing, & other SEO tricks
Dafero (dafero.com) - Digital Marketing Intern - Washington DC, USA
Optimized the homepage to rank it #1 for the keywords "date spread" & "date spreads" on Google
Performed competitor SEO analysis on 3 competitors to identify their best-performing backlinks and keywords
Designed and branded various products, including the revitalization of mock-ups, labels, barcodes, etc.
Web Design (SEO-optimized):
Blog (setup, management, editor-in-chief):
Newsletter (setup, management, writer):
Social Media (setup, content creation, management):
* Targeted advertising executed
Graphic Design Portfolio:
I, and my girlfriend Luisa, started a podcast called Masala of Cultures. We are a multicultural couple from India and Colombia, living 16,000 km away from each other. We met each other during our scholarship period in the US, and we want to share our experiences of learning and living each others' cultures!